Blog Category
Google Ads
4 New Google Ads Performance Max Updates: What You Need to Know
Find out how these Performance Max updates could impact your business.
3 Tricks to Localize Your Google Ads (With Examples!)
Use these three key strategies to make your Google Ads more appealing to local customers.
How to Use Search Audiences in Google Ads to Lower Costs
Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.
Google Releases New Local Services Ads Metrics to Measure Reach
Google started rolling out new metrics to help you measure Local Services Ads. Find out what they are and how to use them.
6 Things to Do BEFORE You Launch a Performance Max Campaign
Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.
How to Use the Google Ads Library to Spy on Competitors
Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).
How to Use Conversion Value Rules in Google Ads
Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.
The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)
What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...
8 Super-Helpful AI Features in Google Ads
Discover the AI-powered tools and features you should test in Google Ads.
Easy Guide to Offline Conversion Tracking in Google Ads
This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.
Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It
Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).
Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade
Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.
Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!)
Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.
22 Google Ads Automated Rules That Will Make Your Life Easier
Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!
Google Ads for Lead Generation: 10 Practical Strategies That Really Work
This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.
Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)
With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.
Does Google Ads Quality Score Still Matter in 2025?
With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.
Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)
Follow these steps to ensure you're collecting the most accurate conversion data possible from your Google Ads.
How to Scale Success in Google Ads (& More Importantly, When)
Learn not only *how* to scale successful ad creative and ad strategies, but also *when*—lest it backfire on you!
How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)
The dos and don'ts of properly using automation for bidding, targeting, and ad creative.
Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)
Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!
5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
These mistakes can be more damaging than having no tracking at all!
Google Ads Automation: When (& When Not) to Use It
An expert's take on bidding, ad generation, Performance Max, and more.
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
Get the benchmark data and insights you need to stay competitive and on budget.
How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips
Because who doesn't want to get more conversions at lower costs?
How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work
Here are eight strategies and 24 tactics you can do *before* raising bids.