Blog Category
Google Ads
Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It
Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).
Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade
Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.
Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!)
Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.
22 Google Ads Automated Rules That Will Make Your Life Easier
Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!
Google Ads for Lead Generation: 10 Practical Strategies That Really Work
This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.
Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)
With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.
Does Google Ads Quality Score Still Matter in 2024?
With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.
Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)
Follow these steps to ensure you're collecting the most accurate conversion data possible from your Google Ads.
How to Scale Success in Google Ads (& More Importantly, When)
Learn not only *how* to scale successful ad creative and ad strategies, but also *when*—lest it backfire on you!
How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)
The dos and don'ts of properly using automation for bidding, targeting, and ad creative.
Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)
Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!
5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
These mistakes can be more damaging than having no tracking at all!
Google Ads Automation: When (& When Not) to Use It
An expert's take on bidding, ad generation, Performance Max, and more.
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
Get the benchmark data and insights you need to stay competitive and on budget.
How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips
Because who doesn't want to get more conversions at lower costs?
How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work
Here are eight strategies and 24 tactics you can do *before* raising bids.
How to Combat Costs With Google Ads Custom Segments
Learn how to wield the power of this underused Google Ads feature.
ALL 22 Types of Google Ads (+When & How to Use Them)
The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!
Google Ads Audience Targeting: 15 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
4 Important Changes to Google Ads Extensions: What You Need to Know
Extensions, now called assets, have some new and improved features.
12 Ways to Improve Your Click-Through Rate in Google Ads
Find out why settling for just average click-through rate is a big mistake.
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.
12 Eye-Catching Google Ads Examples & How to Copy Them
Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!
6 Google Ads Updates Happening Now (+What You Need to Do)
Performance Max, AI-generated voice-overs, a simpler Google tag, and more!
The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)
All 19 extensions explained—with examples and tips to improve your CTR!
Are Google Ads Worth It for Your Business? Pros, Cons, Profitability & Pointers
Not your typical pros and cons list (but we have those too!)