Jyll Saskin Gales
Jyll Saskin Gales is a digital marketing consultant, coach and teacher. She worked at Google for 6 years, and is now a Marketing Mentor at The DMZ and Elevate, a Digital Marketing Instructor at Jelly Academy and her own Google Ads course, and a corporate trainer for businesses across industries and sizes. You can find her on TikTok @the_google_pro and Twitter @jyllsaskingales.
How Keyword Prioritization Works in Google Ads (+What It Means)
Find out the fundamentals behind Google Ads keyword prioritization and a breakdown of what Google's prioritization rules mean for small business advertisers.
Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)
Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.
Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose
Similarities and differences in formats, targeting, placements, metrics, costs, and more!
How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)
The dos and don'ts of properly using automation for bidding, targeting, and ad creative.
How to Combat Costs With Google Ads Custom Segments
Learn how to wield the power of this underused Google Ads feature.
Google Ads Audience Targeting: 15 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds
A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.
How to Advertise on YouTube in 10 Steps (+Pro Tips)
The all-in-one guide from a former Googler...tips, types, targeting, and more!