jyll saskin gales

Jyll Saskin-Gales

Jyll Saskin-Gales is a digital marketing consultant, coach and teacher. She worked at Google for 6 years, and is now a Marketing Mentor at The DMZ and Elevate, a Digital Marketing Instructor at Jelly Academy and her own Google Ads course, and a corporate trainer for businesses across industries and sizes. You can find her on TikTok @the_google_pro and Twitter @jyllsaskingales.

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6 Things You Need to Know About Keywords In 2025 (Expert Insights!)

Get ahead of the game with these expert tips and predictions for your Google Ads keywords strategy in 2025.

How to Use the Google Ads Library to Spy on Competitors

Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).

Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out (& Fix It!)

Find out why your brand keyword costs per click may be higher than normal, and learn how to fix it with these five optimization tips.