Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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6 Common Manual Bidding Mistakes to Avoid

Find out what mistakes you could be making when using manual bidding for your Google Ads campaigns and get tips on how to avoid them.

Top Facebook Ad Trends to Watch in 2025

See what will be trending in Facebook ads this year and how you can take action on these trends in your business's account.

5 Ways You’re Losing Money in Google Ads (Without Even Knowing It!)

You could be losing money in Google Ads without even knowing if you're making these mistakes.

How to Do a LinkedIn Ads Audit in 12 Easy Steps

Find out how to do a comprehensive LinkedIn Ads audit to get even better results for your campaigns.

The Top Google Ads Trends for 2025 (+How to Take Action Now!)

See what's trending in Google Ads in 2025 and get tips on how to work these trends to your account's advantage this year.

The Biggest Google Ads News from 2024 (+What It Means for 2025)

See what Google Ads news had the biggest impact this year and how you can make the most of these changes next year.

Facebook Ad Targeting in 2025: Every Option to Reach Your Audience

There are tons of different ways to target your audience on Facebook. Find out your options.

Enhanced CPC in Google Ads Is Going Away: Now What?

Get everything you need to know about the recently announced deprecation of enhanced cost per click bidding, including other strategies to try as well as how to adapt and prepare your account.

Every Instagram Ad Targeting Option to Reach Your Audience

Instagram has some powerful ad targeting options. Learn how they work and how to set them up.