Blog Category
Paid Search Marketing
Why Google Ad Costs Are Rising in 2025 (+What to Do About It)
Get expert insights to help you cut costs without sacrificing results for your Google Ads campaigns.
How to Run Google Ads: The Step-by-Step Recipe to Success
A visual (and delicious) guide to serving up your best Google Ads yet.
Why You Should Use Conversion Values in Google Ads (+How To Do It!)
Learn how to add values to your Google Ads conversion actions to optimize for every step of the funnel.
5 Ways to Optimize Google Ads PMax, Video, & Display Campaigns
Make sure your Google Ads Performance Max, display, and video ads are in tip-top shape with this five-step auditing process.
6 Common Manual Bidding Mistakes to Avoid
Find out what mistakes you could be making when using manual bidding for your Google Ads campaigns and get tips on how to avoid them.
5 Ways You’re Losing Money in Google Ads (Without Even Knowing It!)
You could be losing money in Google Ads without even knowing if you're making these mistakes.
The Top Google Ads Trends for 2025 (+How to Take Action Now!)
See what's trending in Google Ads in 2025 and get tips on how to work these trends to your account's advantage this year.
Google Ads Smart Bidding: Breaking Down 5 Top Strategies
We're diving in to five popular Smart Bidding strategies and when to use (or avoid) them for the best results.
The Biggest Google Ads News from 2024 (+What It Means for 2025)
See what Google Ads news had the biggest impact this year and how you can make the most of these changes next year.
10 Sales-Boosting Holiday Strategies for Google Ads Performance Max Campaigns
Turn your campaigns into gifts that keep on giving with these Google Ads Performance Max holiday strategies.
Enhanced CPC in Google Ads Is Going Away: Now What?
Get everything you need to know about the recently announced deprecation of enhanced cost per click bidding, including other strategies to try as well as how to adapt and prepare your account.
8 Google Ads Strategies to Drive Holiday Sales
Before you deck the halls, be sure to deck out your Google Ads strategy with the right tools and tactics to lock in holiday sales.
How Keyword Prioritization Works in Google Ads (+What It Means)
Find out the fundamentals behind Google Ads keyword prioritization and a breakdown of what Google's prioritization rules mean for small business advertisers.
How to Do a Google Ads Audit in 6 Super-Simple Steps
Get a clear picture of how your campaigns are performing with this step-by-step Google Ads audit tutorial.
The Only Google Ads Script You Need for Keyword Optimization
Use this Google Ads script for keyword optimization and an in-depth look at your search term reports.
How Much Should You Spend in Google Ads? Complete Guide to PPC Costs
Find out how much you should be spending on Google Ads with tips to stretch your budget even further.
Google Ad Grants: How to Maximize Google Ads for Nonprofits
Here's how to navigate the Google Ad Grants process and make the most of Google Ads for your nonprofit.
5 Powerful Google Ads Reports to Track Results
We're narrowing in on five of the most important Google Ads reports to help you track and monitor campaign performance.
Google Ads for Startups: The Complete Guide
Google Ads can help you get your startup off the ground fast. Here's how.
Updates to Google Ads Search Query Matching in 2025: What You Need to Know
Google Ads recently announced updates to query matching abilities. Find out what's changing and how it can impact you.
7 Ways to Highlight Promotions in Google Ads
Find tips and ideas to promote your business on Google Ads using this list of unique ways to include promotions in any campaign.
How to Customize Google Ads Conversion Tracking for Better Insights
Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing.
5 Essential Google Ads Scripts for Better-Optimized Accounts
Try these five scripts to further optimize your Google Ads campaigns.
8 Fast Takeaways from Google Marketing Live 2024
Google Marketing Live 2024 was packed full of announcements. Get the quick takes here.
Google Ads Releases New Search Partner Insights & Controls Following Advertiser Concerns
Find out what's changed with the Google Ads Search Partner network and how you can opt in or out of placements for Performance Max campaigns and more.
Google Ads Benchmarks 2024: New Trends & Insights for Key Industries
Get the latest Google Ads benchmarks for your industry plus exclusive expert insights and tips to help you make the most of the data.
