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Google Ads allows businesses to reach likely customers directly on Google and its properties. But it can be difficult to understand the best practices, strategies, and approaches to master Google Ads. Whether you’re looking for Google Ads basics, more advanced strategies, or specific tutorials and tips for conversion tracking, campaign set up, and more, these articles have you covered.


Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds

A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.

How to Set Up a Google Ads Account in 3 Steps

Create your account in three easy steps and get lots of free resources for setting up your first campaign.

The 2024 Guide to the Perfect Google Ads Account Structure

Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.

Susie Marino
May 10, 2022 | Google Ads

Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives

Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.

Brett McHale
April 20, 2022 | Google Ads

How to Run Google Ads: The Step-by-Step Recipe to Success

A visual (and delicious) guide to serving up your best Google Ads yet.

Susie Marino
March 21, 2022 | Google Ads

​​7 Google Ads Mistakes That Are Squashing Your Success

With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.

Michelle Morgan
March 7, 2022 | Google Ads

What is Target ROAS in Google Ads & When Should I Use It?

Google Ads Smart Bidding can sometimes make us feel...not very smart. Let's change that.

How Does Google Ads Work in 2024? The Complete, Visual Guide

Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.

Kristen McCormick
February 14, 2022 | Google Ads

The Complete Survival Guide to Google Ads for Small Business

Learn how to compete with big businesses, build local awareness, make the most of your budget, and more!

Susie Marino
January 19, 2022 | Google Ads

11 Free Google Ads Tools You Didn’t Know About (But Should)

A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.

Kristen McCormick
January 10, 2022 | Google Ads

How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)

Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.

Kristen McCormick
December 15, 2021 | Google Ads

The 10 Best Free Google Ads Training Courses for Every Level

Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.

Kristen McCormick
December 2, 2021 | Google Ads