Featured Article
4 Ways to Optimize for Zero-Click Searches
Go from zero to hero with this guide to optimizing for zero-click searches.
Google Is Making Changes to tCPA & tROAS: What You Need to Know
Google Ads bidding strategies are getting reorganized! This post lays out everything you need to know about tCPA and tROAS, provides tips on how to turn this into an opportunity for your business, and shares what experts in the PPC community think.
Your 8-Point Guide to Developing a Memorable Brand Personality
This post will help you to understand what brand personality and brand messaging are, the importance of both, and how to shape them to create a lasting brand that’ll bring you lasting success.
17 Must-Have Productivity Tools for Small Business Owners & Marketers
To make sure you have what you need to make remote work work for you, we’re sharing our top 17 productivity tools for small business owners and marketers to manage distractions, improve output, and increase collaboration.
4 Tips to Succeed Using Google Ads Broad Match (with Data!)
In this post, we share data from a successful use case with broad match (now that modified broad has gone away), and provide four tips for testing this safely while not breaking the bank: Monitor performance, trust automation, review your search query reports, and be patient with hitting targets.
2021 Digital Marketing Trends: The New vs the Tried and True
In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior
5 Clever Social Listening Strategies Using Boolean Search
Boolean search might look intimidating, but it’s quite a simple method that opens up new marketing horizons for social listening, selling, customer service, SEO, and more. Everyone wins from knowing just a couple of the Boolean techniques described in this article.
5 Key Best Practices for SEO Testing (+9 Ideas to Try Now)
In this post, we cover five best practices for SEO testing: measure more than rankings, evaluate pages for inclusion, know your tools, get control variable right, and repeat tests. We also provide 9 ideas for SEO tests you can try, involving meta title experiments, external links, social buttons, and more.
How to Become a Successful Social Media Influencer (In 9 Easy Steps)
This post walks you through how to become a social media influencer in nine steps—including choosing your niche, writing engaging content, collaborating with other influencers, forming partnerships, and more.
7 Solid Strategies to Stand Out From Your Competitors on Google
Today's rich search engine results pages are filled with opportunities to stand out above your competitors on Google. There are ads, organic results, local results, images, Shopping results, and more. This post covers six attainable ways to set yourself apart on the search platform.
How to Prepare Your Business to Withstand a (Potentially Upcoming) Recession
Economists have suggested that the US may be headed for a recession in 2021. This post provides 6 strategies you can implement to help you minimize the impact of a recession on your business.
How to Follow Up With Sales Leads: 8 Best Practices to Land More Clients
The way you follow up with your sales leads has a direct impact on whether they jump ship, further engage, or become a repeat customer. In this post, we'll cover 8 tips to effectively follow up with your sales leads— including segmentation, prompt responses, personalization, communication tracking, and more!
How to Generate B2B Leads on LinkedIn as a Solopreneur or Small Business
LinkedIn can be a goldmine for B2B lead gen, especially as a solopreneur or small business. in this post, we'll cover how to optimize your profile, create attractive content, and build a network on the platform to bring in more qualified leads to your business.
How to Win With Marketing Competitive Analysis Across Search & Social
This is your introductory guide to conducting a marketing competitive analysis across search and social. We'll define competitive analysis then discuss the basics of evaluating your competitors through the lenses of PPC, SEO, and social media marketing.
15 Ways to Audit Your Google Ads Account Post-COVID
In this post-pandemic Google Ads account audit checklist, we cover the various aspects of your account that you should check before reactivating, so you can see success with your campaigns. We'll go over daily budgets, location targeting, ad copy, ad extensions, negative keywords, and so much more!
7 Truths About Google E-A-T to Help Increase Your Content Authority
This post takes a deep dive into what Google EAT is, how it is involved with ranking factors, and how to implement it to improve your content authority and SEO.
Responsive Search Ads Are Now the Default in Google Ads: What You Need to Know
As of February of 2021, the default ad type in Google Ads has been switched from Expanded Text Ads to Responsive Search Ads. Learn what's changing for advertisers, how RSAs compare to ETAs, and how to set up and optimize your RSAs—with input and tips from community experts.
6 Ways to Customize Your Facebook Dynamic Product Ads for Better Performance
In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.
How (+When & Why) to Update Your Google Business Listing
This post covers why you should update your Google business listing, when to make these updates, and covers the steps for common edits and changes such as hours, phone number, categories, and attributes.
The 8 Ingredients to a Traffic-Generating, Rank-Boosting SEO Strategy
While there are fundamentals to any good digital marketing campaign, the blueprint for the best SEO strategy changes each year. Here are some pointers for building a winning SEO strategy for 2021.
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.
7 Easy Ways to Get More Traffic from Evergreen Content
Let's face it—even the most evergreen content starts to show its age. In this post, we provide 7 ways you can refresh your posts and guides to keep traffic coming in. We'll cover keyword targeting, information updates, image refreshing, and more!
How to Listen, React, and Use Cultural Shifts Appropriately in Your Marketing
In this article, we’ll discuss how your business can honor and implement cultural shifts appropriately in your marketing, through social responsibility, social listening, segmentation, and more.
8 Must-Know Microsoft Ads Tips to Get More Clicks and Conversions
Looking to get more clicks and conversions on your Microsoft ads? From pre-qualifying your prospects to price extensions, this post covers 8 Microsoft ads optimizations to help you ensure you get the most of your budget.
23 Easy Newsletter Ideas (+Examples) to Engage Your Readers
Need ideas for your email newsletters? Learn why newsletters are important, how to write a newsletter that gets opened and read, and 23 specific newsletter content ideas to engage your audience and win more customers.
6 Smart Ways to Grow Your Keyword Lists With Microsoft Advertising Intelligence Tools
Learn how to use Microsoft Advertising Intelligence to find new keywords for both Microsoft and Google Ads accounts with Keyword Suggestion, Traffic, Age Group, and Gender, Associated Keywords, Webpage Keywords, and Keyword Performance features.
How to Stand Out in a Saturated Market: 6 Pro Tips for Startups
Standing out as a startup takes more than just being unique. These six tips will help your startup to above the rest, not just because of your brilliant business idea or product, but because everything you do, from goal-setting to website performance, social responsibility to partnerships, is superior.
