Keri Gonzalez
Keri Gonzalez is a Senior Manager on the Managed Services team at WordStream where she works with clients to build their digital marketing strategy and hit financial targets. When she isn’t immersed in data, she is usually hiking with her fiancé and black lab or enjoying the Providence food scene.
4 Tips to Succeed Using Google Ads Broad Match (with Data!)
In this post, we share data from a successful use case with broad match (now that modified broad has gone away), and provide four tips for testing this safely while not breaking the bank: Monitor performance, trust automation, review your search query reports, and be patient with hitting targets.