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How to Thrive in 2025: 10 Marketing Pros Give Their Top Tips
Mine these insights from 10 successful marketers for a more successful 2025.
Experimentation vs. Testing in PPC Campaigns: Dos, Don’ts & Key Differences
Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!
How to Get Found Online: Our Top 9 Tips for Local Service Businesses
Show up for the right searches and be the business that gets chosen over competitors!
PPC Keyword Maintenance: 6 Things You Should Be Doing Regularly
Non-generic advice to help you master the nuances and caveats of keyword performance!
The 2023 Big Tech Layoffs: Tips for Talent Seekers & the Talented (from Ex-Googlers!)
Helpful resources and practical tips to make the best of the Big Tech Layoffs of 2023.
5 Challenges to Choosing Keywords for PPC (& How to Squash Them)
In this post we'll discuss some of the most common PPC keyword mistakes along with foundational best practices to help you fix these keyword problems!
6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)
Content and copywriting? Yes! Marketing and business strategy? Not so much.
How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)
The dos and don'ts of properly using automation for bidding, targeting, and ad creative.
The 22 Best Directory Listings for Any Business (+Optimization Tips)
It's time you started getting found more easily online. Customers are looking for you!
How to Use HARO for Backlinks & PR (with a Free Pitch Template)
Use these tools, templates, and tips to connect with journalists, get backlinks, and land some media coverage!
76 Perspective-Broadening Stats About Diversity & Inclusion in Marketing for 2024
Get equipped and inspired to make meaningful change in society through your marketing efforts.
What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)
All the digital advertising intel, examples, and tips you need to grow your business.
16 Irresistible Popup Examples (& How to Copy Them!)
Get ideas for promotions, layouts, calls to action, and more!
Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)
Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!
3 Key GA4 Features All Advertisers Should Leverage (& How)
Google Signals, Google Ads account linking, and User-ID—game changers!
21 Copywriting Mistakes to Avoid for Better Marketing Results
Too many adjectives? Not enough benefits? Keep your copy in check!
5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
14 Chatbot Examples that Generate Leads & Engage Visitors
Who knew chatbots could be so versatile—for lead gen, brand awareness, customer engagement, and more!
What Is an SSL Certificate? (& Why Your Website Needs One)
SSL simplified! For SEO, cyber security, and satisfied customers.
6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
These mistakes can be more damaging than having no tracking at all!
Facebook vs TikTok Ads: Key Differences & How to Use Them Together
Compare (and make the most of!) costs, targeting, formats, and analytics.
Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know
Get the deets here, plus a refresher on using negative keywords to maximize ROI.
What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways
Get the SMB and PPC scoop with insights from the tech and PPC community.
Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)
Learn what conversion paths are in Google Analytics, why they're important, and how to set them up to optimize your marketing campaigns.
9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)
From business expansion to customer retention and everything in between.
7 Ways to Optimize Your LinkedIn Ads for Peak Performance
The secrets to top performance, from ad copy and targeting to conversion tracking and more!
How to Create an Editorial Calendar (Tips, Tools, & Free Template!)
Hit your content marketing goals with these pro tips, free tools, and a Trello template!
