Blog Category
Conversion Rates
Conversion Rate Optimization: 17 High-Impact Strategies
Use these CRO marketing tips to boost your conversion rates fast.
3 A/B Testing Examples Every PPC Advertiser Should Try
Plus, understand what it takes to make any A/B testing example work for your business with these handy tips and tricks.
19 Conversion Rate Optimization Statistics for 2024
This list of conversion rate optimization statistics will help you get more sales this year.
4 Genius Ways to Drive More Calls from Google Ads
Google Ads can drive more than just clicks to your website. They can also drive calls--when used correctly.
How to Write a Killer Call to Action: 8 Tips & Ideas
Learn how to write compelling calls to action that jump off the page and get more clicks.
6 Non-Obvious (Yet Simple) Strategies to Increase Conversion Rates
These simple tweaks are just what you need to increase conversion rates fast.
6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
These mistakes can be more damaging than having no tracking at all!
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.
Why Your Conversion Rates Are Down + 6 Things You Can Do About It
Sometimes, landing page optimization alone doesn't always cut it
4 Easy Lead Qualification Strategies for Better Clicks & Conversions
What is lead qualification and why is it important? Get these answers and learn four lead qualification strategies to get clicks that will convert into customers, and customers that will stick with you longer.
How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)
Learn the best tips and strategies for getting the most out of your pop-up conversion tools.
Get More Bottom-Funnel Conversions With These 6 Expert Strategies
In this post, we provide our 6 best strategies for increasing conversion rates in the lower end of your funnel, so you can satisfy and attain quality customers that will stick with your business.
Conversion Value: What It Means & Why It’s Crucial to Your Business
In Google Ads, "conversion" can mean a variety of things. All conversions help your account performance, but some matter more for your business than others. By optimizing for conversion value, you can improve your account performance where it matters most—here's how.
7 Surprisingly Effective Pop-up Advertising Strategies
Listen, pop-ups don't have to be annoying or invasive—in fact, pop-up advertising works way better when you're enhancing your visitor's experience. Here are seven surprisingly effective ways to use pop-ups, including offering discounts and hiding landing page forms and more!
5 Critical Web Design Mistakes that Cost You Conversions
Some CRO experts believe button color is paramount, but we think context matters just as much. Here are five web design mistakes that cost you conversions regardless of your CTA button color.
Pop-ups vs. Chatbots: Which Works Better for CRO?
Pop-ups and chatbots have become two of the most popular and effective lead generation tools. Check out our guide to learn how you can use them in tandem!
6 Overlooked Optimizations to Increase Your PPC Conversion Rate
Who doesn't want a better PPC conversion rate? We're sharing six often-overlooked optimizations, including landing page improvements, branded headlines, and more!
5 Ways to Increase Your Mobile Conversion Rate
Mobile traffic surpassed desktop traffic in 2016, and it's only been increasing since. To stay competitive, today’s PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips to maximize conversions on your mobile-targeted search ads starting today.
15 Ways to Get More Conversions, Starting Today
Losing leads that could have turned into sales? We're willing to bet you are. Here are 15 actionable strategies that could provide a substantial lift in your conversion rate.
7 Things We Learned from Studying the 50 Top Business Homepages
The homepage is one of the most important pages on your website. We analyzed 50 top business websites to discover what design elements are present on the best homepages. Take a look at what we found so you can model your homepage design after the best!
4 Ways to Optimize the Post-Click Experience
Most sales aren’t made with ads but with landing pages. Optimizing the post-click experience is a win-win: Your visitors get what they were promised, you get them as a customer. Here's how to do it right.
6 Powerful Ways UX Can Affect Your Conversion Rates
Your site's user experience can drastically affect your business's conversion rates. Here are six ways that better user experience design, or UX, can dramatically impact your conversion rates -- positively and negatively.
How to Drive More Ecommerce Sales with Your Product Pages
If you're sending paid traffic to your ecommerce product pages, you need to make sure they're operating like dedicated landing pages in order to maximize your ecommerce sales! Here's how.
33 CRO & Landing Page Optimization Stats to Fuel Your Strategy
From navigation menus to form fields to CTA's, effective landing page formulas can be tough to crack. Learn how to maximize your conversion rates with these 33 landing page optimization stats.
How to Use Emotional Images for High-Converting Landing Pages Every Time
The human brain processes emotion hundreds of times faster than text. Here's how to choose powerful, emotional images for your landing pages to drive more conversions.
What We Learned About Lead Validation by Analyzing 373K Site Inquiries
If you're not using a lead validation process in your marketing, you could be misattributing up to 50% of your leads! Here's more of what we've learned about lead validation.
13 Urgency-Inducing Tricks to Drive Sales
How do you overcome the inertia that stops people from making a purchase? You use one of these 13 tricks to create urgency so people want to buy NOW!