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The Small Business Marketing Trends Report for 2025
Small businesses have big plans…don’t you want to know what they are? We surveyed over 730 business owners and marketers on everything from what marketing strategies they’re investing in now, what tactics drive the best results, their biggest challenges, how they’re using AI, and so much more.
In our new report, we’re sharing all the data we gathered plus a wealth of strategic information and insights to help you better understand the competitive landscape and inform your planning in 2025.
A peek inside the report
57%
of small businesses are currently using AI.
60%
of small businesses aren’t investing in search advertising.
49%
of small businesses plan to increase their budgets in 2025.
A glimpse at the data
A note from our editor
After a challenging few years for small businesses—from navigating the pandemic to persevering through inflation and economic uncertainty—we wanted to better understand the current state of small business marketing and equip SMBs as they plan their 2025 marketing.
We had many questions for businesses like yours, including what their marketing budgets look like, how they’re spending those budgets, and where they plan to invest in 2025. We were also curious about the specific strategies they’re using now and how satisfied they are with the results. Plus, with AI becoming so pervasive, we wanted to know if small businesses were using it (spoiler alert: they are!), how they’re using it, and why.
So we set out to create our first-ever Small Business Marketing Trends Report, and we were blown away by the responses! More than 730 small business owners and marketers took the time to answer our questions and give us insight into their current plans and what they’re planning for next year.
We’re so excited to share this data-packed report with you, and we hope it provides helpful guidance and statistics that make your own 2025 planning just a tiny bit easier.
Stephanie Heitman
Associate Director, Content