2024 Google Ads Industry Benchmarks With Trends & Tips to Adapt
Master Your PPC Performance with Industry-Leading Data
Get exclusive access to search advertising benchmarks from over 17,000 campaigns across 23 industries. Understand where your ads stand and how to optimize them for better ROI.
What You’ll Learn:
- Current industry averages for key metrics: CTR, CPC, conversion rates, and cost per lead
- Year-over-year trends and what they mean for your campaigns
- Expert insights on navigating rising costs and changing search landscapes
- Actionable strategies to improve your ad performance
Inside the Report:
- Detailed breakdowns for 23 different industries
- Expert analysis from Google, SearchLab, and leading PPC professionals
- Practical optimization checklists and action items
- Insights on AI automation and first-party data strategies
Stay competitive in an evolving digital landscape. Get your free copy of the most comprehensive search advertising benchmarks report available.
Get your free guide
Your business growth is our goal.
WordStream by LocaliQ is your go-to source for data and insights in the world of digital marketing. And when your business needs a partner to make your goals a reality, LocaliQ provides the growth marketing platform to help you find, convert and keep customers. We create free thought leadership content to help spark inspiration, so we hope this free resource download provides just that. Enjoy!
