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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


62 Facebook Post Ideas to Engage Your Followers (+Examples!)

From polls to pop culture, promotions to puppies, there is something in here for everyone.

Guest Author
March 10, 2022 | Social Media

73 Creative Instagram Story Ideas (Plus Templates!)

Warning: This post puts you at risk for CBI (creative brain implosion).

Kristen McCormick
March 1, 2022 | Instagram

16 Awesome Facebook Ad Examples (& Why They Work)

Get ideas for copy and creative with these examples, from the competitive to the cute and everything in between.

Kristen McCormick
February 28, 2022 | Facebook Ads

TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!

One ad. Two platforms. Three weeks. One winner. Dum dum dummm.....

Guest Author
February 16, 2022 | Instagram

How to Get More Instagram Followers: 23 Smart Methods

Your Instagram following shouldn't be a meaningless moshpit, but a curated community.

Kristen McCormick
February 15, 2022 | Instagram

13 Facebook Ad Copy Examples to Inspire You

If this doesn't get you on the A/B testing train, then you're in the wrong industry.

Kristen McCormick
February 7, 2022 | Facebook Ads

How to Repost on Instagram (All 7 Ways!)

Not one, not two, but seven different ways to repost on Instagram—for photos, videos, Stories, and Reels.

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

With privacy restrictions making website behavior retargeting dicey, these on-platform engagement strategies are a must-try.

Michelle Morgan
January 6, 2022 | Facebook Ads

Facebook Ad Not Approved? What to Do +10 Ways to Dodge It

This is your guide to smooth sailing through the rocky waters of Facebook ad approval.

Amy Bishop
November 16, 2021 | Facebook Ads

6 Facebook Ad Strategies Working for Us Right Now (Post iOS Update)

Are the glory days of Facebook advertising over? No! These six strategies dramatically improve Facebook ad performance in a post-iOS14 world.

Gavin Bell
November 11, 2021 | Facebook Ads

The 8 Best (Free!) Facebook Ads Courses for Every Learning Level

Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.

Kristen McCormick
November 3, 2021 | Facebook Ads

The Top 10 New Instagram Features (& How to Use Them!)

Make sure you didn't miss any of the top new Instagram features and updates of 2021, including Remix Reels, better insights, Stories caption stickeres, black-owned business labels, algo intel, and more!

Lindsay Paramore
October 27, 2021 | Social Media

7 Ways to Combat Rising Facebook CPMs Due to iOS 14

Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.

Brett McHale
October 11, 2021 | Facebook Ads

7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It

Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.

Kristen McCormick
October 6, 2021 | Facebook Ads

9 Free Social Media Marketing Courses That Won’t Put You to Sleep

Eight *engaging* and free social media marketing courses related to SEO, content, strategy, monitoring, ads, influencers, and inclusivity—in two hours or less.

Kristen McCormick
September 14, 2021 | Social Media

Facebook Ad Targeting: The Complete Guide + 10 Tips

Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.

Michelle Morgan
September 13, 2021 | Facebook Ads

157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)

Use this list of authentic fall hashtags to build your brand and following. Includes September, October, and November hashtags; Labor Day, back to school, and Halloween hashtags, and fall hashtag tips.

Kristen McCormick
August 23, 2021 | Social Media

10 LinkedIn Company Page Features You Need to Be Using Yesterday

Want to create a LinkedIn company page that attracts customers, followers, and top talent? We've got you covered with 10 free features you MUST be using, plus great LinkedIn company page examples to give you some inspiration.

Ron Stefanski
August 19, 2021 | Social Media

Social Media Optimization: 60+ Tips & Tools for Every Platform

Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.

2 Smart Strategies to Generate Leads on Facebook (Post-iOS 14)

Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.

Brett McHale
July 26, 2021 | Facebook Ads

3 Tips to Deal with Facebook Ads Aggregated Event Measurement

Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.

Joe Martinez
July 20, 2021 | Facebook Ads

7 Free Tools to Design Facebook Ads Like a Pro

No designer? No equipment? No money? No problem. Learn seven free and budget-friendly methods to design Facebook ad creative that gets users to stop, read, and click!

Akvile DeFazio
June 24, 2021 | Facebook Ads

19 Instagram Reels Ideas to Build Your Brand (With Examples!)

As a business, it’s important to stay in front of your customers where they are, not where we want them to be.

Lindsay Paramore
June 22, 2021 | Instagram

6 Steps to Keep Your Facebook Conversion Campaigns Working Post-iOS 14

Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!

Brett McHale
June 3, 2021 | Facebook Ads

How to Save Money With Facebook A/B Testing-No Matter Your Budget

Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.