Blog Category
Social Media
5 Ways to Use Facebook Ads to Take Down Your Competitors
At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.
The Ridiculously Awesome Guide to Facebook Live
Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.
Best New Online Advertising Features of 2017 (So Far)
Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting
Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.
8 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse
Looking for some fool-proof ways to market your bar or restaurant on Instagram? These seven proven hacks will grow your following, expand your reach, and have customers lining up at your door.
How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.
How to Advertise on Facebook in 10 Steps
Advertising on Facebook is hard, but not impossible! Learn how to advertise on Facebook in 10 steps with this infographic and guide, so you can build your business and make more money.
13 of the Best Instagram Ads We’ve Ever Seen
Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.
4 Free Resources to Inspire Better Ad Creative
Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.
How to Use Instagram Giveaways to Grow Your Following
Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!
3 Reasons You Need to Try Pinterest Ads
With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.
9 Ways Facebook Creative Hub Will Energize Your Social Ads
By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!
31 Mind-Boggling Instagram Stats & Facts for 2024
Launched in 2010, Instagram has taken the mobile photo-sharing niche by storm, with no signs of stopping soon. Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know for this year.
The 10 Best Facebook Advertising Features Right Now
Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.
LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads
LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.
The Real Effect of Running a Facebook Ad Campaign in 5 Charts
We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.
The 15 Best Instagram Marketing Campaigns of 2017
Instagram has become the go-to place for visual content marketing. We've put together 15 of the best Instagram marketing campaigns of 2017, featuring examples from brands like Airbnb, Amazon, Nintendo and more. Check them out!
GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them
Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
4 Facebook Ad Fails (And How To Fix Them)
Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.
![Facebook Ad Benchmarks for YOUR Industry [Data]](https://www.wordstream.com/wp-content/uploads/2017/02/ws-homepage-blog-card-example-1.png)
Facebook Ad Benchmarks for YOUR Industry [Data]
Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.
7 Power Words & Phrases to Test in Your Facebook Ads
When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.
8 Facebook Ad Tools to Help You Increase Leads and Sales
Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.
7 Ways to Make Your Social Media Resume Look Awesome
When you find yourself needing to polish your social media resume, you should include these skills and keep it creative—read up so you can land your dream social media job!
40 Essential Social Media Marketing Statistics in One Cool Infographic
As we start a new year, here is a look back at the world of social media. Social media marketing is one of the single most important things you can do to generate leads and increase brand awareness, so keep these statistics in mind as you create your social media plan for 2018!
5 Really Good Reasons to Use Twitter Ads
I love Google AdWords and Facebook Ads, but there are a few ways that Twitter Ads beats them both. Check out these five awesome reasons to start using Twitter Ads.
Facebook "Bug" Reveals Organic Reach Is Even Worse Than We Thought
Facebook announced that the organic reach of your posts has been overrepresented by 50% in the Page Insights dashboard. What can you do about these dismal numbers?
Building a Successful Paid Twitter Campaign From the Ground Up
Here's everything you need to know to launch a successful Twitter advertising campaign, from audience targeting to hashtags to crafting the perfect promoted tweet.