Blog Category
Paid Search Marketing
WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding
Naturally we have been asked tons of questions about how WordStream call tracking compares to Google AdWords’ existing Call Extensions and Call Forwarding features...
Stop Wasting Time With Low CTR Strategies
Stop wasting time and money pursuing low CTR strategies in your paid search campaigns! Learn why low CTR strategies are a losing bet, and what you should do instead.
AdWords Now Lets You Measure Website Call Conversions: Learn More
Learn how Google's new website call conversions feature works in AdWords to help you track calls that are triggered by AdWords ad clicks.
5 Mobile Ad Strategies You Need To Be Using
Learn five key mobile ad strategies you need to be using to manage your Google AdWords mobile ads, including ad extensions and mobile bid adjustments.
RIP Exact Match and Phrase Match in AdWords!
Holy smokes! Google has today effectively killed off both the Exact Match and Phrase match keyword match types in AdWords.
![Why It’s So Easy to Fail on Mobile [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/adwords-mobile-data-vs-pc-search-volumes-1.png)
Why It’s So Easy to Fail on Mobile [Data]
The latest Google Ads mobile data, including cost per click, click-through rate, and Quality Score on mobile devices, reveals why mobile advertising is harder than desktop.
Google Ads Scheduling (Dayparting) in 5 Steps
Odds are, your AdWords campaigns don’t need to be running 24 hours a day, 7 days a week, which can eat through your budget. AdWords dayparting, also known as ad scheduling, is a great way to increase your ROI from paid search. Learn how to use ad scheduling in this guide.
Announcing PPC University: Learn PPC Marketing for Free
Introducing PPC University: Learn pay-per-click marketing and Google AdWords in three easy, free online training courses for beginner and intermediate PPC marketers.
New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks
Google's new dynamic sitelinks will be automatically generated for ads in the top three spots. Clicks on dynamic sitelinks are free to AdWords advertisers. Learn more...
3 Reasons to Ditch Your Messy Google Ads Account and Start Over
When the choice is between cleaning up an overwhelming mess and just deleting your AdWords account and starting over, starting over is often the best tack.
So You Want a Job in Paid Search? How to Break into PPC
Looking for your first PPC job? Follow these tips to get your foot in the door and then nail the PPC job interview.
Has Google Gone Too Far? Parental Status Demographic Added to AdWords
If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.
Do Paid Search Ads Drive Brand Awareness?
In each of the studies, consumers were asked to perform searches for category-specific searches spanning 12 verticals. They then saw either a control page or a simulated SERP with the test brand featured in the top search ad position.
In-Market Audiences: Target Prospects Who Are Ready to Buy
Learn how you can use Google's new In-Market Audiences to create and target segments of visitors who are most ready to buy what you offer.
4 Things You Need to Know About Google’s New AdWords Policies
Google recently updated its AdWords policy. Learn the most important changes and how you can make sure your AdWords account is compliant with new policies.
Google Merchant Promotions Guide: Get More Sales with Special Offers
Google Merchant Promotions are the newest way to make your AdWords Shopping Campaigns stand out from the competition. Learn how and why to use Merchant Promotions.
5 Creative Ways to Use Google Glass (and How to Win Your Own!)
Ever wanted to take a vacation to an exotic destination overseas, but been put off by the language barrier? Well, with Glass, you can translate both spoken and written words on the fly.
Search vs. Display: Which Google Ads Network Should You Use?
Learn the differences between the Google Search and Display networks and when to use which one for PPC advertising.
Yahoo Gemini: Complete Guide to Yahoo’s Mobile & Native Advertising Offering
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?
Debunking Google Ads Dogma: Why You Shouldn’t Bid to Position (& Other Myths that Make No Sense)
Should you bid into top positions to increase your conversion rate? NO! Learn why the data shows bidding to position in AdWords is a myth and a waste of money...
Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data
Google has quietly updated Keyword Planner with a bunch of cool new features including mobile, trend, and geotargeting data for AdWords keywords.
Going from Good to Great: 5 Ways to Optimize Your PPC Performance
Are you doing everything possible to optimize your PPC performance? We doubt it! Learn the top five ways you can get better results from PPC.
How to Create a Winner Description for Your Google Ads Text Ads
When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and snippets such as maps, videos, or shopping results.
Dynamic Keyword Insertion: The Good, the Bad & the Ugly
What can dynamic keyword insertion do for you? Learn how to use this feature in AdWords to increase your click-through rates with more relevant ads.
Guide to Using Flexible Bid Strategies in Google Ads
Learn how to use Flexible Bid Strategies in AdWords to simplify bidding and bid optimization in your Google AdWords pay-per-click campaigns.
PPC for Seasonal Businesses: 5 Ways To Get Your Google Ads Account Ready For Spring
Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope we are done with the snow” filling the air.
AdWords Dynamic Parameters: A Sneaky Way to Double Your CTR
Dynamic parameters can double your CTR! Learn how to use dynamic parameters to dynamically and automatically update figures in your Google AdWords text ads.
