Blog Category
Paid Search Marketing
3 Stupid-Easy Ways to Increase Your Ad CTR
Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!
The New & Improved Way to Audit Your PPC
Need a PPC audit? The WordStream AdWords Performance Grader is fast, easy and free -- and now delivers a better PPC audit than ever.
1 in 5 Calls to Your Business Are Abandoned: Here’s How to Save Them
Did you know 1 in 5 calls to your business are abandoned? Find out how to lower your call abandon rates with these strategies.
7 Super-Smart PPC Tips for Higher Education Marketing
With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.
34 Killer PPC Ad Templates with Crazy High CTRs
PPC ad writing can get pretty tedious! Don't get stuck! Use these templates to quickly and easily write PPC ads proven to work!
Sorry, Google, Account-Level Quality Score Still Exists
Google announced that Quality Scores for new keywords would default to 6, but we know account level quality score still exists! Here's why it matters.
Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.
Complete Guide to the NEW AdWords Certification Test
For those of you contemplating getting your AdWords certification or looking to get re-certified, we've created this guide to provide everything you need to know about the process, since it has drastically changed over the last few years. Get studying!
Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality
Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.
Average Cost per Click by Country: Where in the World Are the Highest CPCs?
Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.
Law Firm Marketing: 9 Tips for Winning More Clients with PPC
Law is one of the most challenging and expensive industries to market, but your firm won't survive without a steady flow of new leads and clients. Follow these 9 marketing tips for law firm and lawyers to win more clients with AdWords.
6 Ways to Learn Google Ads Without Getting Certified
There are plenty of ways to get to grips with Google Ads! Some of these resources focus primarily on the basics, whereas others deal with a mix of beginner, intermediate, and advanced topics--so there’s something for everyone!
PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb
Some supposed best practices in PPC are actually worst practices! Don't commit these five outdated paid search sins.
Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Do you bid on your competitors' brand searches in AdWords? This is a powerful online advertising strategy, but make sure you know the pros and cons of competitive bidding, and don't make these common mistakes.
6 Shocking Things Google Revealed About the Future of AdWords at SMX
Google's VP of Product Management, Jerry Dischler, revealed some shocking changes coming to AdWords at SMX Advanced in Seattle. Find out the 6 most impactful things to stay ahead of your competition.
AdWords Is a Game. Here’s How to Win
As Larry Kim once said, AdWords is just a game. It is - and you can win AdWords by recognizing who your real competition is.
The Most (& Least) Expensive States for PPC – New Data
What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.
3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser
Google can be ruthless when it comes to AdWords ad disapprovals - but it's not always the fault of the advertiser.
Ask the Experts: What’s the Perfect Way to Structure an AdWords Account?
What's the perfect way to structure an AdWords account? WordStream's Margot da Cunha tells you everything you need to know in the latest installment of "Ask the Experts."
Using Emojis in Ad Text Boosts CTR!
WordStream's resident data scientist Mark Irvine discovered that some advertisers have been including emojis in their ad text. Here's why it's a great idea.
International PPC: 3 Reasons You Can’t Afford NOT to Go International
We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.
Does Google Ads Work? (Spoiler Alert: YES)
Does Google AdWords work? We believe almost any business can make AdWords work for them. If you've lost faith in PPC, check out the four most common arguments along with our counterarguments that prove Google AdWords really does work to drive ROI.
The 10 Types of Business that MUST Use Call Tracking
The average conversion rate for prospect calls is 25%. Should you be tracking calls in your industry vertical? Find out!
7 Ways to Write Super-Effective Google Ads (with Real Examples)
Writing Google ads can be extremely frustrating. You need to fit all your ad copy into such a tiny space. How do you do it? Learn some proven tactics to writing amazing Google ads that bring you higher click-through rates and Quality Scores.
3 PPC Strategies to Out-Sell Your Home & Garden Competition
Spring has finally arrived, and home owners are updating! Home improvement advertisers need to be prepared. Follow these 3 PPC strategies to out-sell your competition.
YouTube TrueView Ads Can Now Include Interactive ‘Cards’
YouTube’s TrueView ads will now allow advertisers to display cards showing additional images, videos, CTA’s and even the ability to direct leads to their website.
Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.