Blog Category
Email Marketing
5 Steps to Grow Your Small Business with Cold Email
Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. Here’s how small businesses can start leveraging cold email to grow their business in five simple steps.
6 Tips for Perfect Landing Pages for Email Campaigns
It doesn't matter if your email open rates are sky-high if nobody converts from your landing page! You have to nail both parts of the experience. Here are six tips to help you build the perfect landing page for an email marketing campaign.
9 Non-Newsletter Emails to Keep Your Subscribers Guessing
Hatchbuck's Jonathan Herrick looks at nine non-newsletter emails you should consider sending to your database to keep your subscribers engaged and ensure your brand remains in the forefront of their mind.
How to Use Email Remarketing to Achieve Inbox Domination
Email remarketing, using hyper-targeted nurture funnels to turn prospects into customers, is a little tricky, but so worth the effort. Learn how to leverage Gmail ads in AdWords to dominate the inboxes of your prospects with Gmail remarketing ads for businesses of any size!
7 Ways Email Signatures Can Drive Signups, Follows, and Conversions
Email signatures are an effective yet underutilized tool to drive sales, social follows, and conversions. Find out how in this comprehensive guide.
The Indispensable Welcome Email and How to Get It Right
Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here's how to build a welcome email that works!
Email Marketing vs. Social Media Ads for Sales & Promotions
Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is both of these tactics can help you reach your sales goals.
35 Face-Melting Email Marketing Stats
Does email marketing still work? You bet it does, and we've got the stats to prove it! To help guide your email strategy, we’ve compiled a comprehensive list of 35 useful email marketing statistics. Keep these stats in mind when planning your next email marketing campaign.
5 Holiday Email Optimizations for PPC Marketers
The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.
4 Emails to Include in Every PPC Lead Nurturing Campaign
Figuring out the email content in your lead nurturing campaigns can be a challenge. Start with these four easy lead nurturing emails to help your newly captured leads interact with your business.
From Spam to BAM! Leveraging User Intent in Email Optimization
Understanding and leveraging user intent is crucial in email optimization. Learn everything you need to know about user intent and email marketing in this must-read post.
Segmentation Strategies for Super-Targeted Email Marketing
We all get too many emails that we don't want. Email marketers, make us feel special! Here are tips for segmentation and super-targeted emails that your subscribers will love.
How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)
Did you know email marketing and PPC work hand in hand? Get 10x more out of your email marketing by borrowing strategies from paid search (and vice versa)!
7 Spots to Score Free Email Marketing Templates
These free email marketing templates will help you get started on crafting your own customized, slick, and sleek email newsletter. Get your free templates now!
Is Email Marketing Effective? Three Examples That Prove It Is
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.
Perfect Timing: The Very Best Time to Send Email Newsletters
When is the best time to send newsletter emails? We have some advice, and we’re eager to share!
27 Tips on How to Get More Email Newsletter Signups
Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. In this post, we bring you 27 genius strategies to boost email newsletter signups!
Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email
Learn all the latest Gmail shortcuts, tips, and tricks for the ultimate email experience!