Mary Lister

Mary Lister

Mary is a content writer/strategist at Starry, Inc. and an enthusiast of all things Internet. When she’s not writing words for work, you can find her eating extra-cheesy pizza while planning her next trip.

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19 Genius Dental Marketing Ideas to Grow Your Practice

As a dentist, bringing in good clients, and lots of them, is hard! Here are some smart marketing ideas to make it easier for your potential customers to find your dental practice.

The 9 Best 404 Error Pages We’ve Seen

A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. The best 404-error pages on the web make the most of this rerouted traffic. Check out 9 examples.

5 Ways to Earn & Build Customer Loyalty

Your loyal customers are the ones who buy your products even if they aren’t on sale and recommend your offerings to friends. Learn five ways to build customer loyalty through smart marketing.

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!

13 Great Mobile Marketing Tools You Need

What is most important to mobile users is efficiency and productivity. We've curated a list of top apps and tools to help with your mobile marketing plan.

Generational Marketing: How to Target Millennials, Gen X, & Boomers

We've done the research! In this post we examine the best online marketing strategies for targeting three key generational demographics.

7 Social Media Management Tips to Save Time & Improve Results

Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.

Ultimate Facebook Ad Types Cheat Sheet

If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.

All of Facebook’s Ad Targeting Options (in One Epic Infographic)

Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!