Larry Kim
Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.
Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
We've confirmed that Google is now automatically converting text ads into richer image ads for the Display Network. Learn more about how it works!
How to Increase Conversion Rates Without Touching A Landing Page
Stop spending all day on tiny landing page optimizations! Here are five alternate ways to *seriously* increase conversion rates.
The Top 10 Paid Social Media Hacks of All Time
The secret to lowering ad costs is increasing engagement. In this guide, social expert Larry Kim offers 10 tips to create truly stellar social media campaigns in Facebook, Twitter, and Instagram.
5 Ways to Get Insanely Low CPCs on the Display Network
A lot of marketers dismiss the Google Display Network, but in this post, you'll learn five ways to hack the GDN for insanely low CPCs.
Behold the Amazing Power of Twitter Hashtags
Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.
6 Stupid Marketing Metrics That Need to Die
Despite it being the year 2015, many marketers are evaluating the success of their efforts by metrics that should have died years ago. Here are six marketing metrics that simply must die.
Using Emojis in Ad Text Boosts CTR!
WordStream's resident data scientist Mark Irvine discovered that some advertisers have been including emojis in their ad text. Here's why it's a great idea.
3 Trends That Will Change the Future of Online Advertising
Online advertising changes fast. In this post, Larry Kim reviews three major trends that will change everything, including identity-based marketing and the rise of automation.
26 Crazy Facts You Didn’t Know About Google
Did you know that Google negotiated the terms of acquisition for YouTube in a Denny's diner? Check out this and 25 other crazy facts you didn't know about Google.