Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
The 13 Best Marketing Strategies for Small Businesses in 2024
Actionable strategies in PPC, SEO, email marketing, social media, content, and more.
![78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!](https://www.wordstream.com/wp-content/uploads/2021/12/holiday-captions-feature.jpg)
78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!
*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!
19 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)
When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique.
Google is Sunsetting Similar Audiences in 2023: What You Need to Know
Plus how and when to use its replacements: optimized targeting and audience expansion.
The Top 20 Tips From Our Blog This Year: Nuances & Tricks Too Good to Miss
Nuances and tricks too good to miss.
64 Cliche-Free Holiday Copywriting Ideas & Examples
Stand out from generic holiday messaging with these 64 ideas, examples, and prompts!
How to (Really) Compete in Facebook Ads: The 9-Point Playbook
Take hold of your strategy, take on privacy, and then take down your competitors.
What Is a Sitemap? (Plus Why & How to Create One)
XML marks the spot.
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
Get the benchmark data and insights you need to stay competitive and on budget.