Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
Google Marketing Live 2022: The Top 10 Updates You Need to Know
The no-nonsense recap to help you parse out what really matters.
2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)
Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!
How to Write a Follow-Up Email (+12 Examples & Templates)
Everything you need to write a strong, non-annoying follow-up email that gets a response.
How to Write in Conversational Tone (+30 Awesome Examples)
Learn how to write marketing copy that your audience actually wants to read.
How to Advertise on Facebook: The Visual, Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.
39 Ways to Increase Traffic to Your Website
Creative ways to drive more (and more relevant!) traffic to your site beyond just SEO.
24 Unusual (Yet Brilliant) Call to Action Examples You Can Copy
Ditch the boring buttons and get the clicks flowing on your homepage, pop-ups, ads, and more.
The Complete, Visual Guide to On-Page SEO in 2025 (With Templates!)
A full walk-through of on-page SEO, plus a customizable checklist and designed-to-rank content templates.
22 Ways to Ask for Reviews (With Copy/Paste Templates)
Learn how to ask for reviews—in person, via text, email, and more—with examples and copy/paste templates!