Kristen McCormick

Kristen McCormick

Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.

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Social Media Advertising in 2025: Costs, Types, Tips & Top Channels

Arm yourself to succeed with paid social, no matter what channel(s) you choose.

The 15 Best Website Examples for Creative & Conversion Inspiration in 2025

Get ideas for creative, copy, conversion, and more from a colorful mix of industries.

37 Genuine Thank You for Your Order Messages, Templates & Images

Copy, customize, and cultivate cozy customer connections!

How to Rank Higher on Google: 17 Strategies for 2025

Pro tips and SEO tricks—from beginner to advanced, you won't want to miss!

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)

Emotional ads don't have to be tear-jerkers. Here's how to get emotional search and social ads right.

How to Set Up a Google Ads Account in 3 Steps

Create your account in three easy steps and get lots of free resources for setting up your first campaign.

11 Diversity, Equity & Inclusion Resources for Small Businesses

Incorporate true DEI into your marketing with these free tips, templates, and tools.

32 Free & Easy Instagram Story Templates for Businesses

Idea-inspiring, brand-building, follower-fetching templates designed to save you time.