Kaitlyn Arford

Kaitlyn Arford

Kaitlyn Arford is an award-winning freelance journalist. As a former library clerk, she loves to help nonprofits market their services. When she’s not working, you’ll find her curled up with a good romance novel. Learn more on her website.

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9 Customer Segmentation Models & How to Use Them for Smarter Marketing

These nine customer segmentation models can help you develop smarter and more effective marketing strategies to reach and engage your customers.