Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
The Evolution of Google AdWords – A $38 Billion Advertising Platform
After initial testing proved successful in 1999, Google AdWords initially launched in October of the following year, on a pay-per-impression basis and only on the right-hand side of the search results.
4 Tools for Pinterest Analytics and Monitoring
Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.
Using Excel for Google PPC: Fun Stuff and Hard Stuff
Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!
How to Use Keyword Research for New Product Development
Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.
Top 5 Ways to Monetize a WordPress Blog
So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.
Comparing Year-Over-Year Search Query Trends
Learn how to gain valuable insights by comparing year-over-year data from your AdWords search query reports.
Understanding the Differences Between Google and Bing Match Types
Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.
Running an AdWords Campaign in a Competitive Local Market
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
Fighting Cross-Campaign Ad Poaching with Negative Keyword Lists
Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.