Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
The Great PPC Diet: How to Correct Over-Optimization in Paid Search
It's the perfect time of year to get your pay-per-click campaigns in fighting shape, but did you know you can actually OVER-optimize in PPC? Too many ads, too many keywords, or overly granular product groups are a few of the ways you can sink your results. Here's how to fix it.
5 AdWords Scripts for Smarter Bidding
AdWords has built-in tools to help with bidding, but to really excel, it’s helpful to use some additional tools to enhance your flexibility. These scripts help automate the AdWords bidding process, enabling far greater control and speeding things up by avoiding repetition.
How to Supercharge Conversions with Targeted Ad Groups
Learn the 16 simple steps to supercharge your AdWords conversions! Your account's keywords and demographics for search hold the secret to improved conversion volume. Using AdWords and Google Analytics, you can optimize your ad copy to further enhance performance.
6 Must-Have Tools For Managing Your Digital Marketing Agency
Using relevant tools and software to manage and automate your processes as much as possible is the key to running a successful digital marketing agency. In this post, we'll review the technology you need in order to stay focused on your customers.
7 Hard Truths About SEO in 2018
SEO is always changing, and you can bet the SEO landscape won't get any simpler in 2018. Here are seven hard truths you need to accept about SEO right now, including the importance of site speed, video, the mobile-first index, and more.
How to Make Facebook Ads Work for Your SaaS Business with a Google Survey
Facebook ads are tricky for SaaS companies, but they can be amazingly powerful. Find out how to use a simple Google survey to gather invaluable data to inform your Facebook ad strategy.
How to Make Paid Search & Social Media Marketing Work Together
Combining a PPC campaign with social media promotion can be amazingly effective. Learn how you can strategically combine your efforts on multiple channels to reach your audience where they are.
3 Underrated Metrics That Will Improve Your PPC Performance
Learn how measuring revenue per session, bounce rate, and conversion rate by audience segment can make your PPC campaigns 10x more effective for your business.
Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business
By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.