Conor Bond is a Content Marketing & SEO Specialist at Crayon, the software-driven competitive intelligence platform that enables businesses to track, analyze, and act on everything going on outside their four walls.
Comparative advertising is a great way to communicate value quickly and effectively—while also differentiating yourself from your competition. Here, we rounded up nine examples of comparative advertising to inspire your next campaign!
The holidays are almost here, so it's getting late for shopping—but not too late. In this last-minute holiday shopping guide, we're sharing the stats and strategies you need to make the most of the last few holiday shopping days, including remarketing strategies, discounts, and more!
Google made a lot of changes in 2019—but for advertisers, some of the updates and innovations were more important than others. Here, we're rounding up the 11 biggest Google Ads updates of the year, including new search audiences, retirement of average position, and so much more!
Learn how to write content that ranks with these nine SEO copywriting tips we swear by.
Google announced two new audience targeting options for Google Search: affinity audiences and seasonal event segments for in-market audiences. Here, we break down what these audiences are and share how you can make the most of these for your campaigns!
Google recently announced that you can now include user-generated images in Google Shopping reviews. Here, we're telling you what this means, how to sign up, and—most importantly—how to use this update to improve your Google Shopping acount!
Google call-only ads are great when your prospective customer need your help right this second. We dug into a hunch that Google call-only ads helped your prospective customers get your help faster when they don't have headlines.
In this edition of the online advertising news round-up, we look at Google changing nofollow links, Facebook testing in-app checkout, and more!
What is Google Merchant Center and how do you use it? Navigating Google Merchant Center can be overwhelming for ecommerce advertisers. Check out this complete guide for all the information you need!