Christine Laubenstein
High-volume keywords vs. low-volume keywords
Learn the difference between high-volume and low-volume keywords and the pros and cons of each.
What Is Modified Broad Match? Using the Broad Match Modifier in PPC
What is the new modified broad match option in Google AdWords? Learn the basics of this keyword type, plus when and how to use the broad match modifier in your AdWords PPC campaigns.
How to Find Your Quality Score on Google and Yahoo
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.
What’s a Good Click-Through Rate (CTR) for Google Ads?
What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.
How to Determine Your Maximum CPC in Google Ads
This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.
Google AdWords Search Funnels: What Are Search Funnels?
What are Google AdWords' Search Funnels reports and what are the benefits of using Search Funnels for PPC analysis?
Pros & Cons of View-Through Conversion Tracking
Learn the pros and cons of view-through conversion tracking, a type of tracking that measures conversions that don’t result from clicks on a PPC ad.
What Is Cost Per Action Advertising?
Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.
Ten Ways to Improve Your AdWords Click-Through Rate (CTR)
Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.