Brad Smith
Brad Smith is the founder of Codeless, long-form content creators for SaaS companies. Their work has been featured in The New York Times, Business Insider, TheNextWeb, Shopify, Moz, Unbounce, HubSpot, Search Engine Journal, and more.
7 Conversion-Sabotaging Words to Avoid at All Costs
While some words, like 'Submit' on your CTA button, may seem innocent enough, they could be costing you dearly, turning away visitors in droves. Avoid these 7 words at all costs!
5 Reasons Your Facebook Ads Aren’t Working
Facebook ads not working? Don't give up yet! Here are five common reasons your Facebook ads aren't driving ROI, plus tips on how to fix the problems.
The Art & Science of High-Converting Landing Page Images
Your landing page images play a crucial role in your conversion rates. Find out how to optimize your landing page images for conversions in this must-read post.
5 Unexpected Tools for Ad Campaign Optimization
You already know the obvious tools - check out these five unexpected tools to help you writer better ad copy and build more effective ad campaigns.
The 3 Crucial Features of a Great CTA
A great call-to-action, or CTA, includes three crucial elements: a unique value proposition, the right tone of voice, and perfect page placement. Learn how to create more effective CTA's in this guide.
A 6-Step Process to Write PPC Ads at Scale
If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.
15 Ways to Get More Customers on the Cheap
Need more customers? Of course you do! There are plenty of actionable steps you can take to get more customers even if your marketing budget is small.
5 Proven Formulas for High-Converting Landing Page Headlines
The most successful headlines in the world follow these proven headline formulas! Learn the tricks to writing landing page headlines that convert like crazy.
9 Mistakes that Sabotage Your Ads (And How to Fix Them)
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.