We know there are a lot of people out there with questions about Google Ads (AdWords) – what it is, how it works, and how to do it effectively. We know this because some of our all-time most popular pages on this site attempt to answer these questions – take our infographic on how the Google Ads auction works, our guide to how much Google Ads costs, and our industry benchmarks that show average click-through rate, cost per click, conversion rate, and cost per action in 20 different industries (for both search and display) so you can get a sense of how your performance compares.
We also know you’re all really busy! That’s why we decided to turn these popular guides into three quick one-minute videos. Each video provides a high-level answer to these three questions that are so common among new Google advertisers. If you’ve got three minutes, you’ve got time to learn a little about how Google advertising works!
How Does Google Advertising Work?
How Much Does Google Advertising Cost?
Google Advertising Performance Benchmarks by Industry
More Google Advertising Resources
Want to dig deeper? Check out PPC University, our free resource for learning AdWords and pay-per-click marketing, from PPC 101 to Advanced PPC and Social Ads.
Meet The Author
Elisa Gabbert
Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
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