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The 8 Best Ways to Improve Your Email Sender Reputation
Follow this guide to email sender reputation and make sure your messages get delivered.
Web Content Writers Wanted!
Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.
Should You Include the Same Keyword with All Match Types in Google Ads?
Should I bid on the same keyword with different match types? Find out why bidding on broad, phrase, and exact on the same keyword may not make sense.
Persuasive Copywriting: 4 Tips for Higher Converting Websites
Learn for tips for writing subtly persuasive copy that convinces visitors to convert on your website.
AdWords Keyword Planner Explained: How to Use Keyword Planner
If you're not already using Keyword Planner regularly in your AdWords management workflow, you should be! Check out this comprehensive overview to the AdWords Keyword Planner, a powerful keyword research tool built right into the AdWords interface.
How to Measure the ROI of Social Media (No, it’s Not Impossible!)
Confused about how to measure social media ROI? Learn why measuring the ROI of social media is a challenge plus tools to help you effectively track social media ROI.
5 Big Brand PPC Ads with Critiques: What We Like, What We’d Change
Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.
How to Create Landing Pages for Your Google Ads Account
Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account.
7 Ways to Use Facebook for Marketing
Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool. In this post, we look at seven ways you can use Facebook for marketing.
What PPC Account Managers Say They Do vs. What They Really Do
PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Here's why it matters.
What’s the Best Ad Position in PPC? (Hint: Not Always #1)
Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.
Bid Adjustments: How Do They Work? The Math Behind Combined Bid Adjustments
Learn how bid adjustments in Google AdWords Enhanced Campaigns work when using multiple adjustments for time, location and device.
Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!
Dynamic Remarketing Ads: The Future of Google Remarketing
Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.
Revisiting the Economics of Google Quality Score: Why QS Is Up to 200% More Valuable in 2013
We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.
‘What Do Those Plus Signs Mean?’ Modified Broad Match for Beginners
What are those plus signs on your keywords in AdWords? That’s modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.
Google Ads’ Trick to Click Policy: Can You Use the Words ‘Click Here’ in Display Ads?
Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...
Five Reasons to Bid on Branded Terms in PPC
Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.
Content Marketing vs. PR: What’s the Difference?
What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.
Dear eBay, Your Ads Don’t Work Because They Suck
Does AdWords work? eBay doesn't think so, but he problem is their ad strategy, not AdWords! Here's how they could fix it and get ROI from PPC.
Why Your Click-Through Rates Suck
Do your click-through rates in AdWords suck? Learn why your CTR is so low and how to fix it.
Google for Mobile: How Google Makes Money from Mobile
Learn about Google's mobile product portfolio including Google apps for mobile, Google devices for mobile, Google advertising for mobile and more.
3 Reasons Your Keyword Has a Low Quality Score
Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.
Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post Products
Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!
When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position
Is 2 percent a good click-through rate for PPC? Not always! Learn the importance of having a good CTR for your average ad position.
New Google Ads Offer Extensions Integrate Discount Offers with Search
Learn about Offer Extensions, the latest ad extension offered to enhance your Google PPC ads and increase your AdWords click-through rate (CTR).
4 Ways to Use Filters to Focus Your Search Query Analysis
Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.
