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The 6 Most Influential B2B Marketing Trends for 2025
B2B marketing is evolving fast. These trends will help you stay on course in 2025.
How to Write Ad Copy for PPC: 6 Tips for Better Ad Writing
Learn five tips for writing better PPC ad copy. Even if you're not very creative, this pragmatic approach to ad copywriting will improve your click-through rate!
The Complete Guide to Google Ads Conversion Tracking
Unless you've got conversion tracking set up properly in your Google Ads account, you won't be able to see how many of your clicks are actually resulting in conversions and sales. Check out our all-in-one guide to conversion tracking in Google Ads.
Linking Google Ads to Analytics: A Guide to Using Google Ads & Analytics Together
Learn how to link Google AdWords and Google Analytics for more insights into your AdWords account performance in this guide.
Enhanced Campaigns: What Geographical Targeting With Bid Modifiers Can Do For You
Learn how to geotarget with bid modifiers in AdWords Enhanced Campaigns, an easier, more effective way to target your best performing locations.
Complete Guide to Enhanced Sitelinks
Should you upgrade to Enhanced Sitelinks? Our complete guide to Enhanced Sitelinks includes tips, case studies and more to help you with the upgrade.
What Makes Great Content Great?
What makes great content great? Learn eight criteria for creating great, memorable, sharable content in this content marketing guide.
Follow Links Vs. No Follow Links: Should You Care?
Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. We'll provide a bit of background about how most links work in the realm of SEO, and then dive headlong into follow vs. nofollow links.
AdWords Review Extensions: Add Positive Reviews & Testimonials to Your AdWords Ads
Learn how to use the newest Google AdWords extension, Review Extensions, to add positive reviews, awards and testimonials to your AdWords text ads.
Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story
Doing that for about 2 years will make anyone crazy, including me. Maybe I was too young, and maybe too crazy. But I had high standards for myself and I just could NOT see myself doing this any longer.
The Complete Guide to Yelp Reviews: Getting, Removing & More
For local businesses like restaurants and salons, Yelp is an absolute must! Here's your complete business guide to using Yelp.
The PPC Guide for B2B Professionals
Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies.
How to Reduce Your Cost Per Conversion by 16-80% (Sorry, Haters, Quality Score Still Matters)
Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.
The Small Business Strategy Guide to Google AdWords
Learn how small businesses can take advantage of Google AdWords advertising to drive leads and sales in this small business strategy guide.
12 Tests to Increase Your Landing Page Conversion Rate, Starting Today
Learn the 12 easiest ways to improve your landing page conversion rate, including testing your headline, using directional cues, shortening your lead form and more.
AdWords Account Audit Checklist
Use this free AdWords Account Audit Checklist when evaluating a new Google AdWords account to identify areas for improvement and optimization.
Banner Ads Are Back from the Dead: How Google Has Given Banner Ads New Life
Banner ads are largely seen these days as fossils from the internet’s dinosaur period, back when blinking text was cool and Angelfire sites were all the rage.
Google Products Graveyard: Mourning Google Reader and Other Discontinued Google Products and Services
A list of discontinued Google Products and Services including Google Reader, iGoogle, Google Wave, Google Buzz and other Google products of the past.
Predictive Search: Is This the Future or the End of Search?
Ever since Google introduced auto-complete in 2004, predictive search has become a welcome part of our internet interactions, helping us search faster, find results quicker, and discover answers to questions we didn’t even know we had.
Google Ads Campaigns Limited by Budget? Find Out What It Means & What to Do
What should you do when your Google campaigns are limited by budget? Here are some tips for improving results without just raising your AdWords budgets.
How To Get Even More Google Sitelinks!
Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.
The Top 10 Best Google Ads Features You’re Not Using
Learn the top 10 best Google AdWords features that you're probably not using, and why you should be!
Should I Delete My Low Quality Score Keywords?
Should you delete your keywords with low Quality Scores in AdWords? Not necessarily! Learn when to delete and how to go to the source of the problem.
12 Alternatives to Buying Pinterest Followers: Put Away Your Wallet, We’ve Got a Better Way
Still, in a world where the number of your followers and fans matters more than it should (says the person with less than 100 Pinterest followers), most savvy social media moguls long for as many follower notches on the Pinterest-bedpost as they can manage.
How Product Listing Ads Are Stealing Your Conversions
Learn how Google's Product Listing Ads suck all the clicks with commercial intent from the SERP, leaving no ROI for organic results and other PPC ads.
Google Ads Extensions Cheat Sheet
Google Ads ad extensions are a highly effective way to make your ads bigger and more clickable, at no additional cost to you. But there are so many extension types -- which ad extensions are right for you? Learn which ad extensions to enable with this cheat sheet.
News Flash: PPC Is Inbound Marketing
News Flash: PPC Is Inbound Marketing! Why the distinction between inbound vs outbound marketing is NOT about "Free" vs. "Paid", but rather Interruption vs. Flow.
