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6 Ways to Get More AI Referral Traffic (& Track It!)

Want to get that sweet, sweet traffic from AI platforms? Use these tips to get ahead.

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Cheat Sheet: Bing Ad Extensions

Which BingAds extensions are right for your account? Get a rundown of each extension and how to use it with this nifty cheat sheet.

Erin Sagin
January 27, 2016
Marketing Ideas

Does Facebook Advertising Work? [DATA]

Does Facebook advertising work? YES. In this post, we'll cover exactly how and examine the data behind why this is such a powerful tool.

Dan Shewan
January 21, 2016
Facebook Ads

Intent Marketing: The Life-Changing Magic of Giving People What They Want

Intent marketing is everything this year! Learn why addressing user intent is so important in both content marketing and paid advertising in 2017 and beyond.

My Top 12 Can’t-Miss Digital Marketing Conferences

Build your business and make great connections at these premiere marketing events in 2016.

Larry Kim
January 21, 2016
Marketing Ideas

How to Write the Perfect LinkedIn Connection Request

What are the 11 most boring words in the English language? “I’d like to add you to my professional network on LinkedIn.” In this post, we'll walk you through the secret formula to writing an irresistible LinkedIn connection request.

Larry Kim
January 18, 2016
Social Media

5 Tips for Dominating Your Ecommerce Keyword Research

Building out an e-commerce account is daunting--it's easy to run out of keyword ideas! Luckily, these five tips will ease the pain and help you find brand new, unique e-commerce keywords.

5 Tips to Create More Memorable YouTube Ads

Coming up with clever video ideas is challenging—but why reinvent the wheel if you don’t have to? Check out these five, tried and true strategies to create memorable YouTube ads.

Erin Sagin
January 12, 2016
Marketing Ideas

21 Amazing Facebook Facts You Didn’t Know

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is.

Dan Shewan
January 12, 2016
Social Media

Our 13 Best Social Media Advertising Tips EVER!

There’s no one-size-fits-all approach to social media marketing. In this post, we revisit our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increasing ROI, and more.

Dan Shewan
January 11, 2016
Social Media

The Art & Science of Call-Only Ads

Why sit around waiting for the phone to ring? Google AdWords Call-Only Ads are an awesome way to drive calls to your business. Here's how...

25 Digital Marketing News Sources You NEED to Be Reading

To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. Here are 25 digital marketing news sources you NEED to read.

Dan Shewan
January 5, 2016
Marketing Ideas

The 21 Best PPC Marketing Articles of the Year

2015 has been an incredible year in paid search. In this blog post, Larry Kim outlines his recommendations of the 21 must-read PPC marketing articles from the past year.

Our 13 Best Content Marketing Tips… Ever!

As New Year's Eve approaches, we look back at our best content marketing advice ever so you can hit the ground running with your own content projects in 2016.

Dan Shewan
December 28, 2015
Content Marketing

7 Ways to Humanize Your Brand

Do you want your brand to be a faceless, cold, and corporate environment with one dull voice? Of course not! Here's 7 ways to humanize your brand.

Margot Whitney
December 23, 2015
Marketing Ideas

5 Remarkable Remarketing Audiences Retailers MUST Target

It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!

Margot Whitney
December 21, 2015
Display Ads

To Spy or Not to Spy: 3 Reasons Not to Ignore Your AdWords Competitors

Focusing on your own business should be your top priority, but ignore your AdWords competition at your peril. In this guest post, Joe Putnam of iSpionage explains why competitive intelligence is so important.

The WordStream Guide to Product Marketing: Making People Want What You Sell

Product marketing is a complex and multifaceted discipline, but even the smallest businesses can market their products more effectively using these product marketing strategies.

Dan Shewan
December 16, 2015
Marketing Ideas

You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers

There have been a lot of complaints, but new AdWords smart goals are much better than the alternative: not tracking conversion data at all. Here's why.

How to Create Amazing Ads for Facebook and Twitter

In this comprehensive guide, Brett McHale shows you everything you need to know about how to create amazingly effective Facebook ads and Twitter ads.

Brett McHale
December 14, 2015
Facebook Ads

23 Brilliant Marketing Quotes You’ll Wish You’d Said

Behold! We put together 23 brilliant marketing quotes (we couldn’t stop at just 19, as some of these were too good not to share) that will help you become a better digital marketer and maybe, just maybe, a better person – and isn’t that what the holiday season is all about?

Dan Shewan
December 9, 2015
Marketing Ideas

Should I Use Google Ads? +Tips for Every Industry

Should I use Google Ads? The answer is always yes! Don't believe me? This guide will address common hesitations, highlight important benefits, and provide industry-specific tips with regard to Google Ads.

How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

Did you know email marketing and PPC work hand in hand? Get 10x more out of your email marketing by borrowing strategies from paid search (and vice versa)!

Erin Sagin
December 7, 2015
Email Marketing

The Ultimate Guide to Google Maps Marketing

Google Maps marketing is one of the most powerful tools small businesses can use. Here's everything you need to know about how to make Google maps marketing work for you.

Dan Shewan
December 3, 2015
Local Marketing

8 Super Creative, Crazy Effective Display Ad Ideas

With just a little creativity, you CAN design display ads that break through the noise and captivate viewers. Here are 8 image ad ideas to explore, using real examples, backed by real data.

Erin Sagin
December 2, 2015
Display Ads

3 Cool New Keyword Tools for Generating Content Ideas

You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas.

4 Hacks to Supercharge Your Search & Social Marketing with an Email List

Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.