PPC University
Get your PPC performance on the honor roll!
Learn pay-per-click marketing for free with WordStream.
Free guide
PPC 101
Lessons:
- What Is PPC?
- Do Google Ads Work? Pros, Cons, & Tools to Guide You
- How to Run Google Ads: The Step-by-Step Recipe to Success
- What Are Keywords & Why Do They Matter for PPC?
- Your Guide to the Perfect Google Ads Account Structure
- The Complete Guide to Quality Score
- How to Create More Effective Ad Groups for PPC
- Understanding Click-Through Rate for PPC
- Learn What Cost Per Click Means for PPC
- How to Optimize Conversion Rates for PPC
- All 22 Types of Google Ads (+How to Use Them)
- Google Responsive Search Ads 101
- How Much Does Google Ads Cost?
- PPC 101 Wrap-Up
Free guide
PPC 102
Lessons:
- How to Do Keyword Research (+Best Tips & Tools!)
- What Are Long-Tail Keywords?
- The Complete Guide to Keyword Match Types
- The Definitive Guide to Negative Keywords in Google Ads
- How to Write Google Ads Like a Pro
- Every Google Ads Asset Option & How to Use Them
- Google Ads Smart Bidding: Every Strategy to Know
- What Is Google Ads Performance Max & How Does It Work?
- How to Create High-Quality Landing Pages for Google Ads
- Ad Scheduling: How to Set It Up Right
- How to Set Up Google Ads Conversion Tracking in 5 Steps
- Complete Guide to Google Ads Budgets (+Free Template!)
- How to Do a Google Ads Audit in 6 Super-Simple Steps
Free guide
Advanced PPC
Lessons:
- How Does Google Remarketing Work?
- Google Ads Audience Targeting: Powerful & Underused Strategies
- The Expert’s Guide to Dynamic Search Ads
- How to Improve Your Google Ads Lead Quality
- The Pros & Cons of Every Automated Bidding Strategy
- The Ultimate Guide to Google Local Services Ads
- Reasons Your Google Ads Aren’t Showing (& How to Fix!)
- Genius Ways to Drive More Calls from Google Ads
- How to Track Google Ads Conversions in the Age of AI
- The Best Tools for Finding Competitor Keywords
- How to Track, Analyze, & Optimize Performance Max
- What to Test Next? Google Ads Experiment Ideas
- PPC Benchmarks by Industry
Social Ads 101
Explore Topics & Terms:
- Social Media Marketing for Businesses: Everything to Know
- Social Media Advertising: Costs, Types, Tips, & Top Channels
- How to Create a Winning Social Media Strategy (+Template)
- How to Advertise on Facebook: Step-by-Step Guide
- Total Guide to Instagram Advertising (+Tips to Get Started!)
- How to Advertise on LinkedIn: The Complete Cheat Sheet
- How to Advertise on YouTube (+Pro Tips)
- The Ridiculously Useful Guide to Snapchat Ads
- How to Advertise on TikTok: The Complete Guide
- What Is Social Selling? (+How to Sell on Social Media)
Facebook Ads
Explore Topics & Terms:
- How Much Do Facebook Ads Cost? (+Ways to Stretch Your Budget)
- The Complete List of Facebook Ad Types (with Examples!)
- A Complete Guide to Meta Ads Placements
- Facebook Ad Targeting: Every Option to Reach Your Audience
- Tips to Write the Best Facebook Ads Ever (with Examples)
- How to Run Watch-Worthy Facebook Video Ads [Complete Tutorial]
- Understanding the Facebook Ads Learning Phase + How to Make It Quick & Painless
- Ways to Lower Your Facebook Ad Costs
- What’s the Best Time to Run Facebook Ads?
- Are Your Facebook Ads Not Showing?
- Facebook Advertising Benchmarks for 2026
Guides
Explore Topics & Terms:
- PPC 101: A Beginner’s Guide to PPC
- Hacking Google Ads: One Weird Trick That Could Save You Thousands
- 7 Fundamental Facebook Advertising Tips
- Is Google Ads Right for Me? Tips for Every Industry & Business Model
- The Last Guide to Google Ads Account Structure You’ll Ever Need
- How to Compete In Facebook Ads
- 4 Ways to Make Facebook & Google Ads Work Better Together
- Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You
PPC University: Learn Search Marketing for Free with WordStream
PPC University is a free PPC marketing course brought to you by the PPC experts at WordStream. Also known as pay-per-click marketing or paid search advertising, PPC is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners (and even the pros!).
That’s why we created PPC U: an organized, manageable framework of PPC courses to teach you what you need to know—from the basics to the more advanced strategies—to effectively advertise on both search engines and social media.
If you’re just getting started with PPC training or have a little brushing up to do, PPC U is for you. It’s like going to school for a PPC education — you’ll have expert guidance the whole way through.
The time to get up to speed on PPC 101 is now!