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Google Releases New Quality Score Info: What's Really New Here?

Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works.  I asked them “why now” and they said that it’s just time to redo the old stuff, but part of me thinks that they’re trying to quell a Quality
June 26, 2014
13
AdWords Tips

5 Ways to Wield More Word of Mouth Marketing Power

Word of mouth marketing (lovingly nicknamed WOMM) can make or break your biz. It can build you up and tear you down faster than an OC socialite. Do word of mouth marketing right and you’ll have (almost) no need of an ad budget; customers will share stories of your sublime service at
June 26, 2014
2
Marketing Strategy

The Greatest & Most Complete Intro to Mobile PPC EVER

Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend. We keep hearing that advertisers aren't seeing great ROI from their mobile ad campaigns, though. Even if you’re making the
June 25, 2014
0
Paid Search Marketing

So You Want a Job in Paid Search? How to Break into PPC

As summer begins, the market is flooded with hordes of recent college graduates eager to join the workforce. Searching for a new job in an increasingly competitive market can be a daunting task, especially for those with limited work experience. I remember back when I was first
June 25, 2014
9
Paid Search Marketing

How Google Hummingbird Changed the Future of Search

In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.
June 23, 2014
11
Google

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.
June 20, 2014
6
Google

Social Sharing Secrets: 15 Ways to Get More Shares ASAP!

Social media sharing is a big aim for many businesses looking to build their brand, extend their reach, and generally make the most of their online marketing efforts. So how do you rack in the likes, tweets, pins, and +1s? Here are 15 super social sharing secrets to keep you basking
June 19, 2014
10
Social Media

Do Paid Search Ads Drive Brand Awareness?

What if search advertising were able to impact not just clicks and conversions, but top-of-mind brand awareness? This was the question Google set out to answer in a just-released study with Ipsos MediaCT. In it, they found that search ads have a positive impact on top-of-mind
June 18, 2014
0
Paid Search Marketing

4 Things You Need to Know About Google's New AdWords Policies

Google is launching a “new and improved” AdWords Policy Center aimed at making policies more user-friendly and accessible to advertisers, according to an announcement buried in their AdWords Policy Help resources. The current AdWords policies will remain in effect until “around
June 17, 2014
9
AdWords Tips

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