Goal Talk Podcast Episode 5: The Basics of Advertising on Google, Facebook, & Bing

Last week, we released our fourth episode of the Goal Talk podcast. Each episode of the series features an interview with a marketing or management expert on vital topics for digital marketing success to bring small business owners and marketers the information they need to successfully grow their businesses.

In last week’s episode, Director of Product Marketing Erik Mansur and I sat down to discuss everything small business owners and marketers need to know about buyer personas. From what a buyer persona is to how it can be used in your messaging and marketing campaigns, we covered it all. If you haven’t heard that episode yet, you can listen here.

This week’s topic: Advertising on Google, Facebook, & Bing

Now that we’ve laid out the essentials of a marketing strategy—like establishing a meaningful presence online, writing your value proposition and outlining your buyer personas—now is the time to start talking about getting your message out there. That’s where digital marketing comes in.

Digital marketing truly does encompass so many different tactics and campaign types that it would be its own podcast in and of itself (and maybe we’ll dive deeper in subsequent seasons!) In this episode, we’re talking about digital advertising on platforms like Google, Facebook & Instagram, and Bing.

The landscape of PPC is vast and ever-changing, but it’s not inaccessible. Want to get more people exposed to your business and bring in valuable leads? It’s time to start spending on digital marketing campaigns.

In this week’s episode with Holly Niemiec, digital advertising account manager for WordStream’s Managed Services team, we cover the basics of advertising online such as:

• Some need-to-know statistics of PPC.
• What PPC entails.
• Which platforms are most crucial for advertising.
• What budgets are necessary to get started.
• How to set up your first campaigns for success.

And so much more! This episode will bring you straight into the world of online marketing and will break down exactly what you need to know to get your accounts set up to start generating more business. You can find this week’s episode on Apple Podcasts and Spotify, as well as your favorite podcast app. Also, don’t forget to watch new episodes on our YouTube channel, and follow along on Twitter for episode releases and to join the conversation.

About the podcast

The Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights. Listen here.